More and more advertisers are using rich media to create cool interactive ads, to encourage product sales through online advertising. Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video rolls and custom events. When interactivity and especially video are added to the mix, the impact on brand metric can be tremendous.
Mainstream advertisers who spend nearly $60 Billion on television worldwide are now paying attention to online video advertising. These new features in online ads – Sound, Video, Animation, Interactivity, Product Demos and Games – clearly elevated the medium beyond strict direct response to a creative vehicle capable of brand impact.
WebSarga offers the most rich media executions in the following standard formats
- In-page
- Expandable
- Floating
- Pop-ups
- Transitionals
- Video Ads
We follow Rich Media Advertising Metrics of
- Display time
- Interaction rate
- Interaction time
- Expansion rate
- Video views and completions
- Average video view time
- Video pauses, rewinds, mutes
- Exit links
- Custom events
Measuring Success
Among the great appeals of rich media for advertisers is the detailed extent to which advertisers can track user interactions with the ads. Rich media tracking features far exceed what is possible from standard online advertising, not to mention traditional broadcast and print advertising.
