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Rich Media Campaigns

Rich Media has changed the way advertisement works online. More and more advertisers are using rich media to create cool interactive ads to encourage product sales through online advertising. Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video rolls and custom events. When interactivity and especially video are added to the mix, the impact on brand metric can be tremendous.

Mainstream advertisers who spend nearly $60 Billion on television worldwide are now paying attention to online video advertising. These new features in online ads – Sound, Video, Animation, Interactivity, Product Demos, and Games – clearly elevated the medium beyond strict direct response to a creative vehicle capable of brand impact.

Rich media ads also come in many shapes, sizes and feature implementations.

To simplify these, WebSarga describes most rich media executions by the following standard formats:

In-page
Expandable
Floating
Pop-ups
Transitionals
Video Ads

Common Rich Media Advertising Metrics

Display time
Interaction rate
Interaction time
Expansion rate
Video views and completions
Average video view time
Video pauses, rewinds, mutes
Exit links
Custom events

Measuring Success

Among the great appeals of rich media for advertisers is the detailed extent to which advertisers can track user interactions with the ads. Rich media tracking features far exceed what is possible from standard online advertising, not to mention traditional broadcast and print advertising.

If your business needs any kind of rich media campaigns and services, please call us at +91 11 47661005-10 or e-mail us and we’ll be happy to tell you more.

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